I’m a content marketer helping companies leverage the true power of storytelling to reach their target audience.

And, as an entrepreneur in the tech field, I communicate and translate in-depth techy stuff to a broader audience using my humanistic perspective. Together with this, I organize social hackathons -- whether it’s a lively gathering or a virtual code-fest across time zones.

I’m also a writer with works published in both fictional and non-fictional creative writing, across different media such as videos, newsletters, books...

Over 100 blog posts published and now managing tech content globally

For over two years, I managed the tech blog at ​Airswift, where I’ve written about emerging ​technologies and tech careers from a global ​perspective. As a Content Marketer, I’ve authored ​more than 100 blog posts covering various ​business domains, including biotech, edtech, music, ​art, and agriculture. Not to mention, many content ​strategies developed through the years.

I believe that content marketers have great ​opportunities in enhance their content with AI,

but only if done wisely. In short,

AI is good to start, but not to finish.

I also wrote video scripts and produce many of the ​company’s YouTube videos, from the shooting to the ​editing.

See some samples below:

Hackathons organized and delivered in all regions of Brazil

In the year 2022, my partner and I founded a social initiative called "Tech do Bem" (Technology for Good). Our mission was crystal clear: to assist social projects through the power of technology. The genesis of this endeavor took on the contours of a worthy road trip. You see, we acquired a kombi van to journey from Rio de Janeiro to Brasília (a distance of 1,165 kilometers) in order to host the first “Hackathon do Bem.”

Alongside us were the influential couple known as the “Caçadores de Bons Exemplos” (Good Examples Hunters), boasting over a million followers on Instagram. Together, we set out to bring technological solutions to social projects, with the invaluable assistance of students from diverse backgrounds.

As time passed, our project flourished, gaining more supporters and media attention. We closed out the year 2023 by organizing hackathons across all regions of Brazil—North, Northeast, Central-West, Southeast, and South. And in a fitting climax, during October, we graced the stage at the Campus Party Amazônia to receive the second prize in the “Hackathon: Amazônia Que Eu Quero” competition.

There, we mentored students from the non-governmental organization Oela.

It was a whirlwind of emotions!

“As an author, my literary journey has been shaped by a rich tapestry of influences, such as Homer, Stendhal, Emmanuel Carrère, David Coimbra...”

I utilize storytelling and creative writing frameworks to craft valuable brand content. I firmly believe that companies can leverage the true power of creative writing and journalism by weaving their products and services into compelling narratives that position the client as the protagonist.

Throughout my career, I have also engaged in ghostwriting for top-level executives, resulting in articles published by prestigious media outlets such as Forbes.

I manage a newsletter in Brazil where I write essays about the purpose of today's technology.

Additionally, I share tips and insights on how to interact with AI as a coworker, thereby enhancing productivity and writing skills.

So, in a nutshell, what I've been doing...

• I’ve worked as the Content Marketing Coordinator at Airswift, managing our technology blog — ​read by more than 100k users per month. With the AI boom, I help the company in leveraging this ​innovation by implementing best practices for content creation and branding while avoiding common ​pitfalls.

• In addition to my work at Airswift, I'm the co-founder of Tech do Bem, a dynamic social business. In ​our mission to address social challenges, we've organized impactful hackathons across communities, ​colleges and non-profit organizations. These events bring together students from different backgrounds ​who are passionate about creating innovative solutions for social projects. Our goal is to foster ​positive change and reduce inequality through technology-driven initiatives.

• In my previous roles, I had the privilege of working with edtech startups and scientific companies, ​overseeing content creation and contributing to their growth.

• Additionally, I’ve been deeply involved in the creative industry. During many years I helped ​promoting the Synthwave music and art scene in Brazil. My contributions spanned through various ​forms of media by writing animations, songs, articles and news. It was an exciting journey, and I’m still ​proud in have been part of the movement.

• You can also find my other creative works in print media or digital formats. These include my ​newsletter Não É Pelo Bem da Tech.

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